The Royal Challengers Bengaluru (RCB) has entered a new era after being acquired for a staggering USD 1.78 billion (approximately INR 16,660 crore), making it one of the most valuable franchise deals in cricket history. The all cash transaction was confirmed by United Spirits Limited (USL), which previously owned both the men’s and women’s RCB teams.
The franchise has been purchased by a powerful organization comprising the Aditya Birla Group, Times of India Group, Bolt Ventures, and Blackstone Inc. through its BXPE strategy. Following the deal, ownership and operations of both RCB teams previously managed under Royal Challengers Sports Private Limited will now transition fully to the new owners.
The valuation underlines the massive commercial growth of the Indian Premier League. Notably, the figure surpasses the combined INR 12,715 crore paid for the Lucknow Super Giants and Gujarat Titans franchises in 2021, highlighting RCB’s exceptional brand power and market appeal.
Strategic Exit by Diageo and USL
The sale follows a strategic review initiated by global beverage giant Diageo, which owns USL. Cricket was identified as a non core asset, prompting the decision to divest. The company had aimed to complete the transaction before the end of the financial year, aligning with its broader global strategy.
Before the consortium was finalized, at least eight investors had reportedly been shortlisted, reflecting strong global interest in the Bengaluru-based franchise.
Leadership and Vision for the Future
The group has named Aryaman Birla as chairman and Satyan Gajwani as vice-chairman. Their leadership signals a blend of sporting insight and media expertise aimed at elevating the franchise further.
In an official statement, the new owners expressed pride in becoming custodians of RCB, emphasizing the team’s championship culture, deep rooted connection to Bengaluru, and one of the most passionate fanbases in global sport.
From 2008 to Billion-Dollar Status
RCB’s journey has been remarkable. Back in 2008, the franchise was acquired for USD 111.6 million by the United Breweries Group led by Vijay Mallya. Over the years, it has grown into one of the most recognized brands in cricket. The franchise further expanded its footprint by securing the Bengaluru team in the Women’s Premier League in 2023 for INR 901 crore.
With regulatory approvals from the Board of Control for Cricket in India (BCCI) and the Competition Commission of India still pending, the deal marks a transformative chapter. Backed by global investors and a strong legacy, RCB now stands poised to scale even greater heights both on and off the field.
